In this article, I’ll share with you how to write good blog post titles, with step by step example showing you how I would do it.
First, let me explain what is a good blog post title.
An effective blog post title is one that serves two purposes.
1) It helps to get the article ranked well in the search engines.
2) It encourages someone to click and read.
The reason for these two purposes are obvious. First, your article must be able to rank well in keywords that people search for and when these people see your title, it must capture their attention so that they will click and read your article. If your blog post title can fulfill these two purposes, it is a good title.
Writing great blog post titles is quite simple. In this article, I am going to show you step by step example of how I would do it.
1) Decide what you want to write
For example, today I initially wanted to write an article about ‘how to write a blog post title that can bring you traffic’. My purpose of the article is to highlight to you that you should do some keyword research before writing a blog post title.
As you can see, my final article is not titled that way. That’s because of Step 2. Read on…
2) Do some keyword research
Keyword research doesn’t have to be intensive. It just take me less than 5 minutes.
Once I decided on the topic to write, I went to Google and searched ‘blog post title’ and google’s auto-suggested the following phrases
blog post title generator
blog post title seo
blog post title examples
blog post title seo
blog post title examples
So people are actually looking for blog post title examples. Point taken.
Next I searched for ‘how to write blog post titles’ and google’s auto-suggested the following variations
how to write blog post titles
how to write good blog post titles
how to write great blog post titles
how to write an effective blog post title
how to write good blog post titles
how to write great blog post titles
how to write an effective blog post title
Since ‘how to write good blog post titles’ is the second option, it means there are more people searching for ‘good’ rather than ‘great’ and ‘an effective’.
3) Put yourself in the user’s shoe
Now, ask yourself, if you were to search for ‘how to write blog article titles’, what kind of title will you click?
The answer to this question may vary. In my case, remember that in my previous keyword research, I noticed that people are actually searching for ‘blog article title examples’? That gave me an idea. Whoever looking to learn about blog title will be interested to see a few examples. In fact, people like to see examples. It’s human nature.
Now my article title becomes obvious. I am going to name it ‘How to write good blog post titles – with example’.
From SEO point of view, this article can be ranked for
how to write blog post titles
how to write good blog post titles
blog post titles examples
how to write good blog post titles
blog post titles examples
That’s not all. I’m going to use the word ‘great’ and ‘an effective’ in the article, so that the article can be ranked for ‘how to write great blog post titles’ and ‘how to write an effective blog post title’, if the competition for these phrases isn’t keen.
From human point of view, the title is what they search for, plus it offers step by step example of how I would do it. This makes the article different from other articles that simply titled ‘how to write good blog post title’.
There you have it. Once you get the title right, your job is simply to write a good and useful article that meet the user’s expectation.
